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Nayara Moia
🔭
🔮
🚀
👩🏻‍🚀
💬
Nayara Moia
🔭
🔮
🚀
👩🏻‍🚀
💬
🔭
🔮
🚀
👩🏻‍🚀
💬
  • Uncover insights, and seize growth opportunities. Our proprietary methodologies deliver tailored research reports. From competitor analysis to consumer behavior studies, we provide strategic intelligence for informed decisions.

  • Elevate user-centricity for business growth. Our comprehensive UX research employs various methodologies to uncover valuable insights, optimize digital experiences, and improve user satisfaction.

  • Understand the path your customers take as they engage with your brand, from the initial touch points to the conversion. We specialize in creating comprehensive and visually captivating consumer journey maps that provide invaluable insights into the customer experience.

  • Immerse in target group experiences, observe entire journeys and gain firsthand insights through non-interactive shadowing methodology. Identify opportunities, understand interactions, and map communication resources for greater engagement.

  • Gain deeper insights in both physical (IRL) and digital (URL) environments through induced buying missions. Participants receive financial incentives to purchase specified products, allowing for observation of their decision-making process across various channels. This comprehensive approach provides valuable insights into consumer behavior, preferences, and influences in both offline and online contexts.

  • Our non-stimulated methodology analyzes social media content to uncover valuable insights and patterns in target behavior. Our organic approach involves developing methodology and classification criteria to standardize interpretation, performed by expert human analysts in communication and marketing.

  • Our strategy consultancy services empower businesses to navigate complexities, identify opportunities, and make informed decisions for sustainable growth. We work closely with you to understand your unique challenges, market dynamics, and growth aspirations, tailoring our approach to meet your specific needs.

  • We specialize in trend analysis, scenario planning, and forecasting to help you navigate the rapidly evolving landscape. We provide in-depth reports and strategic sessions that illuminate emerging trends, disruptive technologies, and shifting consumer behaviors.

  • Our sessions are designed to break free from routine and stimulate new ways of thinking. Through engaging activities, thought-provoking prompts, and a supportive atmosphere, we encourage participants to explore unconventional ideas By bringing together individuals with varied experiences, we foster a rich exchange and promote innovative brainstorming sessions.

  • Our workshops are designed to inspire, educate, and empower your team, fostering collaboration and revealing their full potential. Through hands-on sessions we facilitate learning methodologies and skill development, helping your team thrive in today’s environment.

  • Our trend reports delve into consumer trends, lifestyle shifts, and buying patterns, allowing you to align your strategies with evolving consumer needs. Our reports are meticulously researched, data-driven, and presented in a visually compelling format, making it easy for your team to digest and apply the insights to their work.

  • Gain access to our network of innovation experts who will collaborate with you to develop a tailored innovation strategy that aligns with your goals. Through a combination of market analysis, trend identification, and creative thinking, we'll help you identify untapped opportunities, and foster a culture of innovation. Whether you're seeking to disrupt the market, optimize internal processes, or enhance customer experiences, our innovation strategy will provide a roadmap for success.

  • We collaborate closely with you, working hand in hand to shape and refine your artistic vision, ensuring that every element harmonizes seamlessly to create a truly compelling experience. We foster a collaborative environment where your ideas are valued. We believe in open communication and encourage innovative thinking to bring out the best in your projects.

    ✦ Concept Development

    ✦ Visual Direction

    ✦ Creative Collaboration

    ✦ Brand Consistency

  • We guide you in navigating the complexities of the digital realm and unlocking your digital potential. We bring a wealth of knowledge and expertise across various industries and digital platforms. We work closely with you to understand your objectives, challenges, and opportunities, tailoring our strategies to align with your unique goals.

  • Our exceptional digital content production team empowers your brand to create high-quality, impactful, and memorable content that resonates with your target audience and drives meaningful connections.

    ✦Content Strategy and Planning

    ✦Creative Content Development

    ✦Visual and Multimedia Guidelines.

  • At our core, we believe that the right partnership has the potential to be a game-changer. Partnerships are a proven strategy to drive growth and create buzz. We guide you to shape strategic alliances with resonating brands and influencers, amplifying your impact and captivating your audience in new ways.

  • In today's visually-driven world, design plays a pivotal role in capturing attention, and creating memorable experiences. We will help you craft visually stunning and strategic solutions that will leave a delightful impression.

  • Gain an understanding of your brand's health and discover opportunities for growth. We will conduct a thorough assessment of your brand, examining its positioning, messaging, visual identity, and customer perception. Through in-depth analysis, we'll diagnose the strengths, weaknesses, and areas for improvement within your brand ecosystem.

  • Geraldine Wharry- Fashion Futurist, Educator and Founder of the Trend Atelier

    Nayara is a future trend forecaster a UX Researcher I have had the privilege to get to know and work with over the past three years. I first met Nayara through Trend Atelier, where she enrolled in our master's course as a professional seeking to deepen her already existing skills. It soon transpired how knowledgeable she was about future trends. What started out as us talking during sessions and then joining our community turned into a working relationship where Nayara became an advisor for the Trend Atelier and helped me craft several key aspects of community management, with our community serving primarily purpose-led designers and future forecasters: from crafting communications to activities, events programming to strategies, Nayara was there as my sounding board. I am continuously impressed with the depth and diversity of Nayara’s abilities from her knowledge of service design to UI UX, to future trends to the community. The latter is reflected in her soft skills and understanding of people, which makes her a great team player and wonderful to be with at meetings or at times of workshopping, decision-making.

    I highly recommend working with Nayara and remain available if you want an even more reference!

    She’s amazing.

  • Amanda Rodrigues - Product Designer Adidas

    Nayara is a UXR with over 9 years of experience in research and trend forecasting. She is committed to the user needs and attentive to opportunities and human behavior. Creative mind, she is also passionate about supporting others throughout their journey in user research.

    During the time, happily working together, she has led a diverse range of end-to-end research projects across many teams inside the company, specializing in generative user research and qualitative methodologies. Nayara breath trends and advocates for research. Her authenticity and empathy will be perceived in any room she gets in. A great listener, as well as a good insights generator, let's say. You are inspiring Nayara!

  • Cris Venite - Strategist and Research Consultant

    We have worked together on personal research projects and for a large global brand, which has provided us with immense learning together. Nayara has incredible skills as a strategist, market analyst, and trend researcher, with a great ability to transform data-driven results into Branding and Marketing actions. Extremely dedicated and responsible, she spares no effort to offer the best deliveries and to understand what is moving in the world.

  • Maria Carmencita Job - Business Anthropologist - behavior researcher for brands and business | Founder of [Ox]igênio and Podcast Desbravadoras

    Maria Carmencita Job - Business Anthropologist researcher | Founder of [Ox]igênio

    Nayara has a very sharp perception of scenarios. Her analysis is predictive and values analogical segmentation, being one of the most innovative people in the area that I have met. Her process values art, esthetics as well as ethics. Fundamental disciplines for a new age consumer insights researcher and innovator. Her trend reports are remarkable!

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